Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.

Feb 14

The downsides of DIY

Posted by Spike Opinion and commentary

When we start a new venture, it’s natural to think we need to do everything ourselves. A recent article in Idealog, however, which cites serial entrepreneur Melissa Clark-Reynolds, urges that “entrepreneurs and startup founders need to quickly get over the…

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Jan 07

The numbers don’t lie!

Posted by Spike Opinion and commentary

According to the Direct Marketing Association, email provided $39.40 in sales per dollar of advertising this year, followed by $22.38 through Web search, $19.71 from Internet display ads and $12.90 from social networks. Email is the “killer app”. It’s not…

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Dec 11

The best time to send emails

Posted by Spike Email Marketing

We found this cool infographic about email on Idealog (although it’s originally from Get Response‘s blog) For all of those people who constantly ask us when is the best time to send an email, here’s what analysing 21 million emails…

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