Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Jun
24
Here is a well-written article by Mike Parry with everything you ever needed to know about Cart Abandonment. It can seem a bit big brother-ish to send emails like this but how can you not? Someone got all the way…
May
26
You’re thinking it’s my snappy subject line. Nope! Was it my awesome pre-header? Nooo. The clue is in the sender field… That’s right. People open emails because of who they’re from. People they TRUST. Companies they TRUST. So, the…
May
22
There’s a flag debate going on in New Zealand, this article covers it well, and my initial opinion was not to change it. … But then I watched this TED Talk by Roman Mars about Flag Design and how it…
Apr
30
When research shows 40 email subject lines your subscriber can’t resist, we were intrigued. Your email list is potentially the most important asset your business owns. Search engine traffic and social media play a huge role in online marketing, but…
Apr
24
Every time I sign up for a newsletter and I’m whisked off to another generic Mailchimp form I die a little inside. I’ve read that Mailchimp is making email better. They’re trying but, no! They’re not making it better. They’ve…
Feb
19
I have a few mantras which I repeat often – because as all marketers know people need to see or hear things several times before they “get the message”. My email marketing mantras: 1. Consistency leads to trust. Which leads…
Feb
12
Our Doug is famous! Check him out around the town on State Insurance billboards. Because things happen fast … just like at Spike. The advert campaign also won newspaper advert of the Month! Click here for the full story on…
Dec
27
Advertising online is a game that is constantly changing. Access to new information and techniques are always sough after in an attempt to boost conversion. While many marketing teams look to use colors,words and special effects as a means to…
Oct
27
The original title for this post was “10 Surprising Email Marketing Statistics For 2014”. The issue was, these stats aren’t that surprising for us. We’re seeing an increase in email use year on year and it doesn’t seem to be…
Oct
13
Do you really need that extra banner, call-out, or flashing GIF in your email? What purpose is it serving? Will it function better with or without it? Too often design by committee leads to clutter. At Spike, we’re not so…