Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Mar 20
Anti-spam organisation, Spamhaus, has recently opened up a forum with marketers whereby they answer burning questions. To read them click here and get the answers to the following: What is the right way to send marketing e-mail? How not to…
Mar 01
Glenn Edley, CEO of Spike – the strategic email agency. Spike sets itself apart from other email marketing businesses as that’s all Spike does: they are specialists in the email marketing arena and have been at the forefront of the…
Feb 21
Karen Kouf, from UpCity, has shared some fantastic tips and examples for crafting the perfect subject line. Here’s what she suggests to capture readers’ interest and improve the open rate of your emails… Make it Targeted — Segment your list and tailor…
Feb 14
When we start a new venture, it’s natural to think we need to do everything ourselves. A recent article in Idealog, however, which cites serial entrepreneur Melissa Clark-Reynolds, urges that “entrepreneurs and startup founders need to quickly get over the…
Jan 22
This article is just that! Justine from Litmus has done an amazing job putting everything you need to know about subject lines in one handy infographic and article. So, print it out, pin it on the wall – and when…
Jan 11
We’re back! I hope you were able to enjoy some of the great weather we had over the holidays. Shane worked like a trooper and is having a well-earned holiday this week, while Marcus is back and busy already, both on…
Jan 07
According to the Direct Marketing Association, email provided $39.40 in sales per dollar of advertising this year, followed by $22.38 through Web search, $19.71 from Internet display ads and $12.90 from social networks. Email is the “killer app”. It’s not…
Dec 14
Another infographic – this time from our friends at Return Path. It mirrors much of what we are seeing in our own stats and reinforces the importance of optimising your emails for mobile. Here are a few outtakes for you….
Dec 11
We found this cool infographic about email on Idealog (although it’s originally from Get Response‘s blog) For all of those people who constantly ask us when is the best time to send an email, here’s what analysing 21 million emails…
Dec 09
I received an email from another Only Influencers member last week with a link to a very interesting article in it. Taking a look at ‘The Science Behind Those Obama Campaign Emails’, it made some interesting points about email. To…