Spike

I got an email from ChatGPT last week. Not a transactional one. Not a password reset. An actual marketing email, asking me to subscribe to their updates. Think about that for a second. One of the most talked-about AI companies...

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Most automotive businesses I talk to are spending money on ads. Google. Facebook. Sometimes both. And when I ask them what return they’re getting, they either don’t know or they’re quietly disappointed.Then I ask how often they email their existing...

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A customer who hires you once is a transaction. A customer who hires you again is a relationship. For most trades businesses, the difference between the two comes down to one thing: what happens after the first job is done....

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When I talk to trades businesses about email marketing, most of them think I'm going to suggest something complicated. A full newsletter programme. Automation workflows. Segmented lists. All of that exists and all of it has its place, but it's...

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Most tradie websites look fine. They load, they have a phone number somewhere, and they show up in Google searches often enough to feel like they're doing their job. But a website that looks fine and a website that converts...

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Most trade businesses I talk to think they need more leads. More Google ads. More leaflets in letterboxes. More Facebook posts. But when I ask them how often they email their existing customers, the answer is almost always the same:...

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