Spike has been selected as a finalist for the Westpac Business Awards – West in the Excellence in Marketing category! We were chuffed to be nominated. But to be fair, we were reluctant to enter. We’re not the tooting our…
Aug 08
Online & Retail
Mar 24
It can seem cheesy but there is still something to be said for sending out emails that suit the time of year or whatever holiday is coming up. A lot of big retail companies keep up to date calendars with…
Mar 15
Love this line in Malcolm’s article… “Unfortunately much of the customer engagement software we’re being sold, is driven from the marketer’s point of view, not the customer’s, and leaves cigarette burns all over the punters in its wake.” Are you…
Mar 11
Linda Coles had nice things to say about the footer of our last Spike news email in her blog entitled What Marketing Opportunities Are You Missing? “We all get email newsletters, some better than others and today I got one…
Mar 02
The objective was to help JFJ grow their database while keeping the current database engaged, so we came up with an online Fortune Cookie for Chinese New Year. Something fun that only takes a few minutes, that people would want…
Mar 02
As part of our series that explores the retail industry’s smartest moves of the past year, First Retail managing director Chris Wilkinson answers 10 questions on the highs and lows of retail in 2015, and shares some thoughts for 2016….
Jan 22
The following infographic from emailmonks.com shows in glorious colour a lot of the things you need to know to get your emails looking great.
Jan 22
Over the holiday period you no doubt received many seasons greetings and Happy Holidays messages in your inbox from various companies. Did any of them actually warm your heart? More importantly did any of them come with a free gift…
Dec 18
Creating a solid, engaging piece of content is not an easy feat. There’s the brainstorming, research, writing, re-writing and editing that goes into it. Not to mention the fact that this creation process involves multiple team members. From copywriters to…
Oct 09
@jasonfried has compiled a great list of the four letter words to look out for when you’re working. I would also add in two three letter words: pop and wow. Print Jason’s list out so that when you hear them…