Our design guy, Doug, recently had a brush with internet stardom when he made himself in to a St Patrick’s Day meme. The story begins with the fact that Doug plays bass drum in a Scottish Tribal drums and bagpipes…
Mar 22
Case studies
Dec 18
This is the time of year when Top 10 lists are everywhere! So with this in mind we thought we’d share a very informative and important article from Litmus to help you stay abreast of the latest developments in email….
Sep 11
The perennial marketing classic by Regis McKenna that was on the money in so many ways. It is some amazing insight from 1991, The year the Internet went live to the world.
Sep 07
“Every rule that they say is a best practice, I can give you five examples of why it’s not,”-Bill Zhang, VideoBlocks I love testing. Love it! And yet we don’t do as much as I would like to due to…
Jul 02
We’re so much better together. So says Ben Goodale from justONE. Despite having a seemingly natural relationship – they both exist in the online space – email and social media are too often treated as separate conversations with the customer….
Jun 29
Alchemy Worx have headed this article up asking, “Could your approach to split testing be costing you money?”. Um. Yes. Potentially lots of money. We’re constantly amazed at how little time businesses put into their split testing. It’s a fundamental…
Jun 24
Here is a well written article by Mike Parry with everything you ever needed to know about Cart Abandonment. The clear message though is – SEND CART ABANDONMENT EMAILS! Some people / businesses still won’t though. Will they still be…
Jun 22
Thinking of making an email marketing power play? Factory Five did, and by focusing on the simple stuff – content, subject lines, opens and clicks – grew their list by 840%. That’s huge! Factory Five sell very cool project cars…
Jun 12
We don’t “blast” at Spike, and that word needs to stop being associated with email marketing. I’m not even sure when it came into play but if you’re using it … STOP. “This one really ruffles our feathers because it…
Apr 30
Your email list is potentially the most important asset your business owns. Search engine traffic and social media play a huge role in online marketing, but if I had to choose just one channel? It would absolutely be email. Having…