Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Jun
29
Neil Peart was the drummer for Rush. He was also a writer and a thinker. One of his most quoted lines is this: "If you choose not to decide, you still have made a choice." I like it because it's...
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Jun
22
"When we feel stuck, going nowhere, even starting to slip backward, we may actually be backing up to get a running start." - Dan Millman When I read that, I pictured a sprinter. He doesn't begin with his feet already...
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Jun
15
I’m going to be straight with you about where I stand. I think most people are decent. I think responsibility beats entitlement. I think freedom comes with duty. And I think the values and institutions we have inherited are worth...
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Jun
09
I got an email from ChatGPT last week. Not a transactional one. Not a password reset. An actual marketing email, asking me to subscribe to their updates. Think about that for a second. One of the most talked-about AI companies...
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Jun
08
Over the last few years, I’ve been working on a project I could only complete one week at a time. Week by week, I have been going back through the book I wrote with Charles Donoghue, Light Your Own Fire,...
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Jun
02
Most automotive businesses I talk to are spending money on ads. Google. Facebook. Sometimes both. And when I ask them what return they’re getting, they either don’t know or they’re quietly disappointed.Then I ask how often they email their existing...
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Jun
01
I was listening to a podcast recently. The guest was talking about investing. And he said something that stuck. We only see the whale when it surfaces. But it's swimming all the time. Think about that for a moment. The...
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May
28
A customer who hires you once is a transaction. A customer who hires you again is a relationship. For most trades businesses, the difference between the two comes down to one thing: what happens after the first job is done....
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May
26
When I talk to trades businesses about email marketing, most of them think I'm going to suggest something complicated. A full newsletter programme. Automation workflows. Segmented lists. All of that exists and all of it has its place, but it's...
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May
25
Your future belongs to you. Not your family. Not your friends. Not the people around you who mean well but sometimes hold you back without knowing it. They can only decide their own future. Yours is yours alone. And it...
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