The perennial marketing classic by Regis McKenna that was on the money in so many ways. It is some amazing insight from 1991, The year the Internet went live to the world.
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The other day I was sitting down with a marketing manager of a big retail company, he had just started his job to change the traditional marketing philosophy and bring it to Now. In other words to develop digital marketing…
Recently I had the good fortune to speak at the Marketing to the Rural Sector 2015 Conference. Thanks to Conferenz for the opportunity to present a Masterclass in Email Marketing to the rural community. They’re an innovative bunch, with limited…
Have you heard of the “Squint Test”? I hadn’t either until I read this article by Shireen Qudosi. You squint your eyes to see what stands out on your emails. Interesting thing to try when you’ve seen an email a…