Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Nov 16
Gone are the days where sending monthly newsletters are enough to stay top of mind with your database. Gone are the days where you can only offer deals within your emails. And, gone are the days where you can send...
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Sep 12
The Spike Unsubscribe Model identifies people on the database who are starting down the slippery slope towards unsubscribing. Using machine learning our Data Scientist has identified with 95% accuracy the point at which email subscribers show the behaviour that ends...
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Aug 28
Glenn on Sunday Social with Vaughn Davis. Fun and email marketing ensue. Vaughn: Sing it with me. Spam, spam, spam, spam. Now you might not know this, but when you get an email from a shop, a car dealer or...
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Nov 11
DISCLAIMER: gratuitous use of cheesy stock imagery ahead. I had a meeting with a (very nice) client recently, mostly about the role of Facebook (FB) and other social channels in a modern day business. The client was gaining traction with…
Aug 12
Check out the Norwest Sweden 10th Grade soccer team in their swank new jackets! Spike are stoked to sponsor this little team of go getters that includes Glenn’s own nephew, Link! Good luck on your final game of the season…
Aug 08
Spike has been selected as a finalist for the Westpac Business Awards – West in the Excellence in Marketing category! We were chuffed to be nominated. But to be fair, we were reluctant to enter. We’re not the tooting our…
Mar 15
“Unfortunately much of the customer engagement software we’re being sold is driven from the marketer’s point of view, not the customer’s, and leaves cigarette burns all over the punters in its wake.” I love this line in Malcolm Auld’s article…
Mar 11
Linda Coles had nice things to say about the footer of our last Spike news email in her blog entitled What Marketing Opportunities Are You Missing? “We all get email newsletters, some better than others and today I got one…
Mar 02
The objective was to help JFJ grow their database while keeping the current database engaged, so we came up with an online Fortune Cookie for Chinese New Year. Something fun that only takes a few minutes, that people would want…
Dec 18
This is the time of year when Top 10 lists are everywhere! So with this in mind, we thought we’d share a very informative and important article from Litmus to help you stay abreast of the latest developments in email….