Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Mar
12
I'm starting a new business and want to get my first 100 subscribers. How do I get them? That's a question asked every day somewhere in the world to a Mailchimp Expert. It's a great question because there's a heap...
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Mar
10
I don’t have a crystal ball but I am always bullish about email marketing sticking around for a very long time to come. There is still no better channel for return on investment and no more private, direct or business...
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Mar
10
I thought this was an interesting question for me and my fellow Mailchimp experts to answer. That's because it leads to, "Who or what inspires us to do better email marketing?" The answers were all different and it goes to...
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Mar
08
Good morning. What is your most prized possession? What is the ‘thing’ you should protect at all costs and not allow it to become undisciplined or filled with the detritus of news and useless events? Your mind. Epictetus wrote, “If...
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Mar
05
Now, we’ve done hundreds of our famous audits I recently asked the guys what are the Top 5 mistakes businesses are making in their email marketing. 1. For MailChimp users, their lists are not properly segmented. It is very rare...
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Feb
22
What does it mean to be successful? If you’ve ever read about what people say to hospice staff, they never mention the money they made or the fame they had. On the contrary, they talk about family, friends and experiences....
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Feb
15
Good morning. If you’re in Auckland you’ll be starting the day at Alert Level 3. Yippee! Not :( I have to say the sunset last night was amazing out my way and it somewhat ameliorated the news… somewhat. I’m reading...
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Dec
14
Welcome to another MondayMotivator, the weekly newsletter that kickstarts your thinking. Every Monday, I email you with thoughts on Life, the Universe and the issues I'm struggling with or thinking about. This week I'm writing about 1) the importance of...
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Dec
09
From the Spike Archives, our top 5 Email Marketing Best Practices from 2018 that still work today. And, probably tomorrow and the day after that. Because best practice doesn't change very often. Email Marketing Best Practice. You can google the...
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Nov
26
We asked eight Mailchimp experts to name ‘one thing’ they had done to maximise Open Rates and Clicks… Then we asked them again because they came back with a heap of ideas and we only wanted one thing. The ‘one...
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