Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Feb
17
Being consistent with your signup forms lowers customer hurdles. Even little sticking points make a difference. Here's an example of how a slight tweak to this signup form could make it easier for someone to sign up. Full Transcription: Glenn...
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Jul
25
Your customer database can potentially be very lucrative, as email offers a higher ROI than any other form of digital marketing. If you are not actively building a customer database, you’re missing out on the best way to generate digital...
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Jul
10
Yup! We are all aware of those popular social media channels like Facebook, Twitter, Instagram, Snapchat, Pinterest and so on. And on … We all know, and might have used, new age communication tools like Slack, Messenger, Hangouts and Skype....
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Jun
14
An interview with James Kemp on Authority TV about how I Help Businesses WIN With Email Marketing! From James: Glenn Edley is the Email OG. For over a decade he's generated millions of dollars in sales for his clients. Today...
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Mar
16
Here are four simple ways to integrate automation into your email marketing 1: Abandon cart emails These emails are simple to set up but will have a major effect on keeping you top of mind and converting prospective customers. Abandon...
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Nov
16
Gone are the days where sending monthly newsletters are enough to stay top of mind with your database. Gone are the days where you can only offer deals within your emails. And, gone are the days where you can send...
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Sep
12
The Spike Unsubscribe Model identifies people on the database who are starting down the slippery slope towards unsubscribing. Using machine learning our Data Scientist has identified with 95% accuracy the point at which email subscribers show the behaviour that ends...
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Aug
28
Glenn on Sunday Social with Vaughn Davis. Fun and email marketing ensue. Vaughn: Sing it with me. Spam, spam, spam, spam. Now you might not know this, but when you get an email from a shop, a car dealer or...
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Nov
11
DISCLAIMER: gratuitous use of cheesy stock imagery ahead. I had a meeting with a (very nice) client recently, mostly about the role of Facebook (FB) and other social channels in a modern day business. The client was gaining traction with…
Aug
12
Check out the Norwest Sweden 10th Grade soccer team in their swank new jackets! Spike are stoked to sponsor this little team of go getters that includes Glenn’s own nephew, Link! Good luck on your final game of the season…