Why email?

Posted by Spike Glenn Edley

Far from being a dying art, email is not only alive and well, it is a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam. It’s also seen as the poor cousin…

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$2.5 Billion on Email!

Posted by Spike Opinions and commentary

Salesforce Chief Executive Marc Benioff (right) knows exactly how valuable email marketing is – “We needed to get stronger in key areas like e-mail,” Benioff said. “We had some big pieces that were missing.” Most NZ businesses are missing big…

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