Email Marketing

When you launch a Shopify store, everyone has an opinion on what tools you need. “Get Klaviyo.” “Use these 5 apps to make sales now!” “Set up your automations.” It’s overwhelming. And from experience, most of it is overkill. For...

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We get it. Choosing the right Mailchimp plan can feel like picking between three versions of the same thing. But there are some key differences that matter, especially if you're serious about doing email marketing that grows your business. At...

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In the world of email marketing, design is more than just aesthetics — it's about delivering your content in a way that engages your audience, supports your brand, and drives action. While tools like Mailchimp and others have made email...

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You've probably seen the term "e newsletter" while Googling how to promote your business online. Maybe you've heard it called an email newsletter, EDM, or even a regular email update. Whatever the label, the idea is the same: An e-newsletter...

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At Spike, we use AI — specifically ChatGPT — as part of our content engine. But let’s be clear: we don’t use it to replace your ideas or slap together generic posts. We use it to make the most of your...

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Most businesses send email. But very few take the time to stop and ask, Is this actually working? Or, more importantly, could it be working harder? If your email results feel average at best — or you don't know how...

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The Holiday Act is complex. It is so complex, in fact, that even the IRD has struggled with compliance. It's no surprise that major enterprise-sized companies are now retracing years of payroll calculations to correct underpayments and make remediation payments...

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If you’re looking to improve the performance of your email campaigns, there is one simple, often-overlooked step that could make all the difference: Sending one email, One message, And one goal. Here’s why this approach works: Clarity Cuts Through the...

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