How to Audit Your Email Marketing (Or Let Us Do It For You)

Most businesses send email. But very few take the time to stop and ask, Is this actually working? Or, more importantly, could it be working harder?

If your email results feel average at best — or you don’t know how to interpret the numbers you’re seeing — it’s probably time for an audit.

And no, we don’t mean one of those dashboards that show you opens, clicks, and unsubscribes. We mean a proper review that tells you why something isn’t working and what to do about it.

That’s what an email marketing audit is really for. And it’s what we’ve been doing for hundreds of businesses over the past 20 years.

An audit is a full health check of your email marketing system. Done right, it gives you:

1. A snapshot of how you’re performing
2. Clarity on what’s helping vs hurting your results
3. A list of actions that will move the needle fast

Think of it like a WOF for your email list. We check everything under the hood: how you collect contacts, how you communicate with them, and what happens after you hit send.

If you’re doing your own email marketing, here are some areas to start with:

1. Open and Click Rates vs Industry Benchmarks

Are your numbers strong or just “fine”? If you’re not sure, compare them to Mailchimp’s industry averages.

2. Your Top Subject Lines

Which emails got the highest open rates? What words, tone, or structure did you use?

3. Bounces and Unsubscribes

Are you losing people faster than you’re gaining them? That’s a red flag.

4. List Health

When was the last time you cleaned your list? Are you emailing people who never open?

5. Automation Review

Do you have welcome emails? Post-purchase flows? Or is everything one-off campaigns?

6. Mobile vs Desktop

Most people check email on their phones. Are yours readable and clickable on small screens?

7. Lead Magnet Setup

How are you growing your list? Are your forms optimised and visible?

8. Timing and Frequency

Are you consistent? Or sending randomly once a month (or worse, once a quarter)?

You can look at all these things and still be stuck. The problem isn’t always knowing what the data says — it’s knowing what to do with it.

You might be:

1. Sending great emails at the wrong time
2. Using strong content but poor segmentation
3. Getting opens but no clicks due to weak CTAs

An audit helps you cut through the noise and focus on what matters.

We’ve helped hundreds of businesses like yours turn email into a high-performing, profit-driving channel.

Our free 12-point audit includes:

1. A full performance breakdown
2. A personalised video walkthrough from Glenn Edley
3. A downloadable PDF report
4. Clear recommendations on what to improve

You don’t have to guess anymore. We’ll show you what to do.

No pressure. No obligations. Just clarity.

Let’s make email your best marketing asset.