Glenn Edley

I’ve been doing email marketing since the early 2000s. Long before it was called a ‘strategy.’

My first clients were real estate agents — people like Jill McClatchy at Harveys in Titirangi. They were busy listing and selling, but they needed a way to stay in front of people between transactions. Email was the answer. Simple, personal, scalable. You could keep in touch with hundreds of people and still get on with your day.

That insight hasn’t changed in 20 years. What’s changed is how badly most businesses do it.

They sign up for Mailchimp. They send a few emails. Life gets busy. It stops. They quietly decide email doesn’t work for them.

But email does work. It’s just not working because nobody’s working it.

That’s the problem Spike exists to solve. Not the technical setup — anyone can do that. The actual showing up. Consistently. With emails that are connected to what you’re trying to sell, not just ‘something to send this month.’

I started the MondayMotivator in 2004. A weekly email, sent every Monday, without fail, for over 20 years. That discipline is what Spike is built on. Not clever campaigns. Not shiny funnels. Just turning up in someone’s inbox when you said you would, with something worth reading.

I also run Scarles — a Shopify store with around 10,000 products. We’ve grown 20% year-on-year online, consistently. Not from ads. From email. The same fundamentals I apply for clients, applied to my own business. It works because we don’t stop.

If you’ve got a list you’re not using — or you’re sending emails that aren’t getting results — I’d like to help. Not with a complicated system. With the simple, boring, effective stuff that actually moves the needle.

Glenn