Why Spike?
By doing the work for you, we make
it simple to run effective email
marketing campaigns.
Our Approach
There are a ton of businesses that will get you ‘up and running’ with Mailchimp. Great! What then?
Spike will put you on the fast track from up and running to sprinting and getting results in no time.
Our rock-solid production processes and a commitment to taking care of the detail are the secrets to successful email strategies. It’s not glamorous. It’s not easy to be consistent because you probably have other aspects of your business where you’d rather spend your time. So, that’s why there’s Contact Us.
We act as your in-house email marketing team; we test, we analyse and tweak all of those elements that contribute to creating emails that get results. And once we’re getting the results, we do it, again and again, to keep your email strategy working hard.
The role of marketing is to acquire and keep customers profitably. The most effective way to do this by a factor of 42 to 1 is email marketing. Spike will work with you to:
- Acquire new customers
- Get your current customers to spend more
- And keep your customers spending with you as long as possible
Our rigorous pre-launch process
Cleans and updates your customer database before developing targeted messaging strategies that are designed to appeal directly to potential customers. And if you haven’t got a database we’ll advise you on the best way to buy or build one.
Clear, focussed and response driven messaging
Is key to creating Email With Purpose. So we’ll thoroughly review your customers, unearthing the insights that turn emails into attractive and valued propositions. Through compelling copy and attention-grabbing design we’ll lift your messages above the noise of competing businesses and deliver the essential cut through your campaign needs.
Industry best-practice testing and reporting
Is a fundamental requirement if your campaign is to remain relevant and responsive. Using proven messaging tactics and response analysis ensures that your campaign is constantly reviewed against performance criteria. Keeping your messaging on point and working hard throughout the campaign’s lifetime.