This is the time of year when Top 10 lists are everywhere! So with this in mind, we thought we’d share a very informative and important article from Litmus to help you stay abreast of the latest developments in email….
Dec
18
Email Marketing
At Spike, we love Email Marketing so we write articles about list building, subject lines, why sending less more often can increase your email marketing engagement and more.
Aug
26
Click here to see it bigger. Spike News #35 Hi, there. Next up in our team profiles is the hairy ginger one. Doug fills the role of creative type on the Spike team. His background in Animation and Graphic…
Aug
26
The other day I was sitting down with a marketing manager of a big retail company, he had just started his job to change the traditional marketing philosophy and bring it to Now. In other words to develop digital marketing…
Aug
03
It is a well known and indisputable fact that an email’s subject line is one of the most important parts of any email. Your email can be as pretty and full of amazing content as you like, but if that…
Jul
10
Click HERE to see the full email in all it’s animated GIF glory online. Hi there Next up in our team profiles is the hairy ginger one. Doug fills the role of creative type on the Spike team. His background…
Jul
02
We’re so much better together. So says Ben Goodale from justONE. Despite having a seemingly natural relationship – they both exist in the online space – email and social media are too often treated as separate conversations with the customer….
Jun
24
Here is a well-written article by Mike Parry with everything you ever needed to know about Cart Abandonment. It can seem a bit big brother-ish to send emails like this but how can you not? Someone got all the way…
May
26
You’re thinking it’s my snappy subject line. Nope! Was it my awesome pre-header? Nooo. The clue is in the sender field… That’s right. People open emails because of who they’re from. People they TRUST. Companies they TRUST. So, the…
Apr
30
When research shows 40 email subject lines your subscriber can’t resist, we were intrigued. Your email list is potentially the most important asset your business owns. Search engine traffic and social media play a huge role in online marketing, but…
Apr
24
Every time I sign up for a newsletter and I’m whisked off to another generic Mailchimp form I die a little inside. I’ve read that Mailchimp is making email better. They’re trying but, no! They’re not making it better. They’ve…