At Spike, we love Email Marketing so we write articles about list building, subject lines, why sending less more often can increase your email marketing engagement and more.
Advertising online is a game that is constantly changing. Access to new information and techniques are always sough after in an attempt to boost conversion. While many marketing teams look to use colors,words and special effects as a means to…
The original title for this post was “10 Surprising Email Marketing Statistics For 2014”. The issue was, these stats aren’t that surprising for us. We’re seeing an increase in email use year on year and it doesn’t seem to be…
Do you really need that extra banner, call-out, or flashing GIF in your email? What purpose is it serving? Will it function better with or without it? Too often design by committee leads to clutter. At Spike, we’re not so…
In July 2006, our very own Glenn Edley featured in the Ponsonby News magazine. Back then, Spike was called SpikeIT (founded in 2004) but already Glenn was making waves with managed email marketing. If you’ve ever met Glenn in person,…
How powerful is resending an email? Do resends work? As an email marketing company, we should know, right? Well, we do and yes they do work. (Hurrah!) How? First of all, re-sends are a fraction of the cost of sending…
Spike has been providing Mailchimp Support since Freddy was a baby. Mailchimp is a great option for those of you with small customer databases looking to get started with email marketing. We can help you with your setup We have…
Why every email you send is a reactivation message Keeping your email subscribers engaged over the long-haul is one of the biggest challenges for email marketers. Inevitably opens, clicks and transactions tail off over time as the initial novelty of…
An introduction to Spike by our CEO Glenn Edley – 2014 version. Transcription Hey guys, I’m Glenn, CEO or Chief Email Officer at Spike. We’re a full-service email marketing agency. So what does that mean? It means we will…
By some estimates, the average Return On Investment for email marketing is $44 for every $1 spent, when executed correctly. Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO…
It’s that time of year again, where pundits around the world give their predictions for 2014. So let’s look at the most boringly lucrative of online channels: email marketing. In 2014, I predict that “Email is dead” will be the…
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