The objective was to help JFJ grow their database while keeping the current database engaged, so we came up with an online Fortune Cookie for Chinese New Year. Something fun that only takes a few minutes, that people would want to share with their friends and family through Facebook or Twitter.
We designed and built the landing page, purchased the fortune cookies, had a photo shoot with them and then wrote the fortunes ourselves.
The app invites people to break open the fortune cookie by clicking a button (and entering their email address). They then receive one of many fortunes that they can share on Facebook or Twitter with their friends, and they have the added bonus of being in a draw to win jewellery from John Franich Jewellers!
Results exceeded our expectations, we had a huge amount of entries, a lot of social sharing and most importantly a good percentage of new contacts added to the database.
If you’d like to create something like this for your next campaign, contact Glenn today.