Here is a well written article by Mike Parry with everything you ever needed to know about Cart Abandonment.
The clear message though is – SEND CART ABANDONMENT EMAILS!
Some people / businesses still won’t though. Will they still be in business in five years? Maybe, if they’re a niche product and customers are beating a path to their door. LOL! There’s no such thing.
People move on quickly these days, and if you’re not capturing their custom someone else sure will be. Ask us about cart abandonment.