Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Oct
15
When we think of the words ‘personalise’ and ‘email’ we more often than not think of including the subscribers name and possibly their Company name within the email. But this is the most basic of ways of personalising the experience…
Sep
27
5 simple ways to improve customer retention. How many of them are you doing? Every business works hard to get more customers. Year after year, retailers spend billions of dollars on advertising and marketing costs to put their brands out…
Sep
02
I like this email from eBay! What makes it great? The subject line definitely made me want to open the email – A gift for you from eBay. If it’s not in my Spam folder I’m definitely opening this email….
Sep
02
A great infographic by Gary Vaynerchuk showing why mobile optimisation for emails is so important! It’s crazy to think about where people are using their phones these days. I remember him talking about people were tweeting while in the toilet….
Jul
10
As we revealed in our previous Spike News, we have created a case study detailing the importance of mobile responsiveness in email design and the results are fascinating. The number of people viewing your emails on a smartphone continues to…
Jul
01
5/15/47 Dear ___________ : Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the…
Jun
18
Media Release April 2013 Despite noise, email is still the highest priority digital communications medium. Email is opened before anything else. Why is the inbox still the most important real estate of the internet? Because it is the only place…
Jun
09
It’s often said that it’s much easier (and cheaper) to gain repeat business than it is to find new customers. However, so often the focus remains on acquiring new buyers. Don’t get me wrong, I’m not suggesting that new customer…
Jun
08
Far from being a dying art, email is not only alive and well, but it is also a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam. It’s also seen as the…
Jun
06
There’s been a lot of buzz lately about databases. Not only is everyone concerned about how many people they have on their list, but also how to acquire more. After all, it’s all about sales and you need the biggest…