Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Feb
14
FACT: every time someone unsubscribes from your email program a fairy dies. OK, so that’s not true but it might as well be. Why? Because by and large the cost of an unsubscribe is inflated by emotion and that’s led…
Jan
17
Thanks to you, our clients, we flew to new heights with our statistics this year. To be up 118% from the total amount of emails we sent in 2012 is HUGE. Our clients sending an average of a MASSIVE 193%…
Jan
10
Spending your holidays with your family, it’s how most of us like to spend it. But David Edelman didn’t quite stop working during this time. Yes, he spent time with his family, but he looked at their behaviour from a marketer’s…
Dec
17
Have you been thinking of running a survey? If not, why not? Here are some tips from Jeanne Jennings on Clickz on executing one well. 1. Branding Goes Beyond Your Logo It’s good to include your company logo on each…
Nov
01
This is a job for we did for OpenResource.co.nz and it turned out great! Designed in our Engine Room by Marcus and printed by Zoomit these will definitely do the job at their next event. Cheers team. Job done! Open…
Oct
23
@jason wrote a thoughtful piece about Startups recently – “The Value of Starting from Zero (Divergent Thinking FTW)” In a burst of inspiration, I wrote the following and fired it off to him. He quite rightly didn’t reply considering I…
Oct
15
When we think of the words ‘personalise’ and ‘email’ we more often than not think of including the subscribers name and possibly their Company name within the email. But this is the most basic of ways of personalising the experience…
Sep
27
5 simple ways to improve customer retention. How many of them are you doing? Every business works hard to get more customers. Year after year, retailers spend billions of dollars on advertising and marketing costs to put their brands out…
Sep
02
I like this email from eBay! What makes it great? The subject line definitely made me want to open the email – A gift for you from eBay. If it’s not in my Spam folder I’m definitely opening this email….
Sep
02
A great infographic by Gary Vaynerchuk showing why mobile optimisation for emails is so important! It’s crazy to think about where people are using their phones these days. I remember him talking about people were tweeting while in the toilet….