Integrate search and email marketing using intelligent personalisation

Posted by Spike Email around the web

When we think of the words ‘personalise’ and ‘email’ we more often than not think of including the subscribers name and possibly their Company name within the email. But this is the most basic of ways of personalising the experience within email and quite frankly, impresses very few. Personalisation can be achieved numerous ways by utilising the following types of data:

  • Explicit data such as filling in a form
  • Implicit data such as Browsing behaviour, Click behaviour and Transactional behaviour

Read the full article from Kath Pay at Smart Insights