Have you been thinking of running a survey? If not, why not? Here are some tips on executing one well.
1. Branding Goes Beyond Your Logo
It’s good to include your company logo on each page of the survey, but this alone isn’t going to make it your own. It rings hollow if everything else on the page is generic and sterile. Every interaction a prospect or customer has with your company impacts their perception of it. Popping your logo on a survey which doesn’t reflect the voice of your brand doesn’t help the relationship and may even hurt it. It’s like your brand has momentarily morphed into a zombie; and don’t think customers won’t notice.