Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Jun
18
Media Release April 2013 Despite noise, email is still the highest priority digital communications medium. Email is opened before anything else. Why is the inbox still the most important real estate of the internet? Because it is the only place…
Jun
09
It’s often said that it’s much easier (and cheaper) to gain repeat business than it is to find new customers. However, so often the focus remains on acquiring new buyers. Don’t get me wrong, I’m not suggesting that new customer…
Jun
08
Far from being a dying art, email is not only alive and well, but it is also a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam. It’s also seen as the…
Jun
06
There’s been a lot of buzz lately about databases. Not only is everyone concerned about how many people they have on their list, but also how to acquire more. After all, it’s all about sales and you need the biggest…
May
13
Or, how often should I be sending emails? This is one of the most common questions I am asked and 99% of the time the answer I give is, “It depends. But, more often than you are now.” Then I…
May
06
We came across this excellent, thought provoking article on the changing role of IT Managers in businesses by Mark Pascall, from 3months.com It seems that some are definitely not coping with this “new fangled” cloud technology. Some are embracing it and helping…
May
05
I recently came across another very refreshing Gill South interview with the ‘always to-the-point’ Stefan Preston from Ingenio, which has shareholdings in a range of different companies including bachcare.co.nz and lingerie brand, Rose & Thorne Design. Having gone more than…
Apr
18
With online retail continuing its upward trend, some of the experts are getting savvy as to how to optimise their customers’ online spend. SLI Systems have published a great blog post that looks at the ‘dos’ and ‘don’ts’ for selling…
Apr
10
The Direct Marketing Association’s new research report has highlighted what we “cringingly” come up against time and again… It’s summed up in this quote from their press release: “However, in spite of email’s strong commercial performance, respondents expressed concern that…
Apr
03
The latest issue of NZ Retail magazine is out now, with our regular column feature – check it out. Why email? Far from being a dying art, email is not only alive and well, but it is also a vital…