Your email list is potentially the most important asset your business owns. Search engine traffic and social media play a huge role in online marketing, but if I had to choose just one channel? It would absolutely be email.
Having access to your target market’s inboxes gives you the opportunity to continuously send valuable content, and to build long-term relationships.
The trouble, of course, is you don’t have a hope of building these relationships if your subscribers aren’t opening your emails. To ensure they do, you need a subject line that provokes interest, and inspires users to click through and check out what’s inside.