Hi there Welcome to the latest, sketchy (sketchy as in the drawing style, not shady-looking — well, them is shading in there) edition of Spike News, It’s good to look at things from a different perspective sometimes. Our design whiz…
Hi there. We’ve had a few newbies join the team here at Spike recently so Doug has created a new team “photo” above so you can put faces to names. From left to right we have Doug, Elizabeth, Shane, Chris,…
We’re so much better together. So says Ben Goodale from justONE. Despite having a seemingly natural relationship – they both exist in the online space – email and social media are too often treated as separate conversations with the customer….
Here is a well-written article by Mike Parry with everything you ever needed to know about Cart Abandonment. It can seem a bit big brother-ish to send emails like this but how can you not? Someone got all the way…
You’re thinking it’s my snappy subject line. Nope! Was it my awesome pre-header? Nooo. The clue is in the sender field… That’s right. People open emails because of who they’re from. People they TRUST. Companies they TRUST. So, the…
There’s a flag debate going on in New Zealand, this article covers it well, and my initial opinion was not to change it. … But then I watched this TED Talk by Roman Mars about Flag Design and how it…
When research shows 40 email subject lines your subscriber can’t resist, we were intrigued. Your email list is potentially the most important asset your business owns. Search engine traffic and social media play a huge role in online marketing, but…
Every time I sign up for a newsletter and I’m whisked off to another generic Mailchimp form I die a little inside. I’ve read that Mailchimp is making email better. They’re trying but, no! They’re not making it better. They’ve…
I have a few mantras which I repeat often – because as all marketers know people need to see or hear things several times before they “get the message”. My email marketing mantras: 1. Consistency leads to trust. Which leads…
Our Doug is famous! Check him out around the town on State Insurance billboards. Because things happen fast … just like at Spike. The advert campaign also won newspaper advert of the Month! Click here for the full story on…
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