In July 2006, our very own Glenn Edley featured in the Ponsonby News magazine. Back then, Spike was called SpikeIT (founded in 2004) but already Glenn was making waves with managed email marketing. If you’ve ever met Glenn in person,…
Author: Spike
How powerful is resending an email? Do resends work? As an email marketing company, we should know, right? Well, we do and yes they do work. (Hurrah!) How? First of all, re-sends are a fraction of the cost of sending…
We all like great customer service. In a recent article, Derek Sivers outlines how you can achieve it, by putting your customer first from the beginning. This is an article worth rereading once a year or so because Derek nailed…
Spike has been providing Mailchimp Support since Freddy was a baby. Mailchimp is a great option for those of you with small customer databases looking to get started with email marketing. We can help you with your setup We have…
Why every email you send is a reactivation message Keeping your email subscribers engaged over the long-haul is one of the biggest challenges for email marketers. Inevitably opens, clicks and transactions tail off over time as the initial novelty of…
An introduction to Spike by our CEO Glenn Edley – 2014 version. Transcription Hey guys, I’m Glenn, CEO or Chief Email Officer at Spike. We’re a full-service email marketing agency. So what does that mean? It means we will…
Speech Notes: Seth Godin said, “Why waste a sentence saying nothing.” Tonight I’m hopefully not going to waste too many sentences. So keeping in mind the 80/20 rule 20% of my sentences will probably account for 80% of my actual…
Epsilon today unveiled a report placing mobile users in seven categories complete with catchy names. The largest group, so-called browsers, makes up 24 percent of mobile users. Fewer than 3 percent of them say they’ll buy products advertised on their…
By some estimates, the average Return On Investment for email marketing is $44 for every $1 spent, when executed correctly. Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO…
It’s that time of year again, where pundits around the world give their predictions for 2014. So let’s look at the most boringly lucrative of online channels: email marketing. In 2014, I predict that “Email is dead” will be the…