Spike has been selected as a finalist for the Westpac Business Awards – West in the Excellence in Marketing category! We were chuffed to be nominated. But to be fair, we were reluctant to enter. We’re not the tooting our…
“Unfortunately much of the customer engagement software we’re being sold is driven from the marketer’s point of view, not the customer’s, and leaves cigarette burns all over the punters in its wake.” I love this line in Malcolm Auld’s article…
Linda Coles had nice things to say about the footer of our last Spike news email in her blog entitled What Marketing Opportunities Are You Missing? “We all get email newsletters, some better than others and today I got one…
The objective was to help JFJ grow their database while keeping the current database engaged, so we came up with an online Fortune Cookie for Chinese New Year. Something fun that only takes a few minutes, that people would want…
This is the time of year when Top 10 lists are everywhere! So with this in mind, we thought we’d share a very informative and important article from Litmus to help you stay abreast of the latest developments in email….
Spike News #35 Hi, there. Next up in our team profiles is the hairy ginger one. Doug fills the role of creative type on the Spike team. His background in Animation and Graphic Design has left him with just enough…
The other day I was sitting down with a marketing manager of a big retail company, he had just started his job to change the traditional marketing philosophy and bring it to Now. In other words to develop digital marketing…
It is a well known and indisputable fact that an email’s subject line is one of the most important parts of any email. Your email can be as pretty and full of amazing content as you like, but if that…
Hi there Next up in our team profiles is the hairy ginger one. Doug fills the role of creative type on the Spike team. His background in Animation and Graphic Design has left him with just enough skill and know-how…
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