Spike has been selected as a finalist for the Westpac Business Awards – West in the Excellence in Marketing category! We were chuffed to be nominated. But to be fair, we were reluctant to enter. We’re not the tooting our…
“Unfortunately much of the customer engagement software we’re being sold is driven from the marketer’s point of view, not the customer’s, and leaves cigarette burns all over the punters in its wake.” I love this line in Malcolm Auld’s article…
Linda Coles had nice things to say about the footer of our last Spike news email in her blog entitled What Marketing Opportunities Are You Missing? “We all get email newsletters, some better than others and today I got one…
The objective was to help JFJ grow their database while keeping the current database engaged, so we came up with an online Fortune Cookie for Chinese New Year. Something fun that only takes a few minutes, that people would want…
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