At Spike, we love Email Marketing so we write articles about list building, subject lines, why sending less more often can increase your email marketing engagement and more.
There’s been a lot of buzz lately about databases. Not only is everyone concerned about how many people they have on their list, but also how to acquire more. After all, it’s all about sales and you need the biggest…
Or, how often should I be sending emails? This is one of the most common questions I am asked and 99% of the time the answer I give is, “It depends. But, more often than you are now.” Then I…
We came across this excellent, thought provoking article on the changing role of IT Managers in businesses by Mark Pascall, from 3months.com It seems that some are definitely not coping with this “new fangled” cloud technology. Some are embracing it and helping…
I recently came across another very refreshing Gill South interview with the ‘always to-the-point’ Stefan Preston from Ingenio, which has shareholdings in a range of different companies including bachcare.co.nz and lingerie brand, Rose & Thorne Design. Having gone more than…
With online retail continuing its upward trend, some of the experts are getting savvy as to how to optimise their customers’ online spend. SLI Systems have published a great blog post that looks at the ‘dos’ and ‘don’ts’ for selling…
The Direct Marketing Association’s new research report has highlighted what we “cringingly” come up against time and again… It’s summed up in this quote from their press release: “However, in spite of email’s strong commercial performance, respondents expressed concern that…
The latest issue of NZ Retail magazine is out now, with our regular column feature – check it out. Why email? Far from being a dying art, email is not only alive and well, but it is also a vital…
Who knew email performed really well in 2012? We did. Who knew clicks and open rates were up? We did. It’s because email is measurable… so, it’s pretty simple really! US email marketing company, Litmus, share our sentiments – and…
Anti-spam organisation, Spamhaus, has recently opened up a forum with marketers whereby they answer burning questions. To read them click here and get the answers to the following: What is the right way to send marketing e-mail? How not to…
Glenn Edley, CEO of Spike – the strategic email agency. Spike sets itself apart from other email marketing businesses as that’s all Spike does: they are specialists in the email marketing arena and have been at the forefront of the…
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