At Spike, we love Email Marketing so we write articles about list building, subject lines, why sending less more often can increase your email marketing engagement and more.
Karen Kouf, from UpCity, has shared some fantastic tips and examples for crafting the perfect subject line. Here’s what she suggests to capture readers’ interest and improve the open rate of your emails… Make it Targeted — Segment your list and tailor…
When we start a new venture, it’s natural to think we need to do everything ourselves. A recent article in Idealog, however, which cites serial entrepreneur Melissa Clark-Reynolds, urges that “entrepreneurs and startup founders need to quickly get over the…
This article is just that! Justine from Litmus has done an amazing job putting everything you need to know about subject lines in one handy infographic and article. So, print it out, pin it on the wall – and when…
According to the Direct Marketing Association, email provided $39.40 in sales per dollar of advertising this year, followed by $22.38 through Web search, $19.71 from Internet display ads and $12.90 from social networks. Email is the “killer app”. It’s not…
Another infographic – this time from our friends at Return Path. It mirrors much of what we are seeing in our own stats and reinforces the importance of optimising your emails for mobile. Here are a few outtakes for you….
We found this cool infographic about email on Idealog (although it’s originally from Get Response‘s blog) For all of those people who constantly ask us when is the best time to send an email, here’s what analysing 21 million emails…
I received an email from another Only Influencers member last week with a link to a very interesting article in it. Taking a look at ‘The Science Behind Those Obama Campaign Emails’, it made some interesting points about email. To…
MEDIA RELEASE 8 October, 2012 —————————————————————————————————————- Spike, leading a new era of email marketing Spike, previously Spikemail, are thrilled to reveal their name change and the launch of their new brand. It’s the same enthusiasm and passion for email marketing,…
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