The downsides of DIY

Posted by Spike Opinions and commentary

When we start a new venture, it’s natural to think we need to do everything ourselves. A recent article in Idealog, however, which cites serial entrepreneur Melissa Clark-Reynolds, urges that “entrepreneurs and startup founders need to quickly get over the idea that they can proficiently do every task themselves.”

Email is a case in point! It seems so simple, after all -I can hear you all thinking: “Hey, it’s just an email right? We’ve got a list. It’s not a list of buyers or even people remotely interested in what we do or our products, but let’s just get something out.”

Well, maybe you’re not exactly thinking that last bit, but you should be. We hear it time and time again – we’ve even made a nifty infographic about it… Screen shot 2013-02-15 at 11.38.58 AM

And exactly what we’re describing here is what the top part of our iceberg looks like.

There are vast and numerous benefits to outsourcing your emails to an expert, full service email agency. Like you get the whole iceberg, for one.

When done right, email marketing outperforms all other marketing channels. So, why wouldn’t you want to make sure you’re doing it right?

Give us a call if you have any questions or would like to talk this through further.

And, if you’re like to read the full Idealog article, you can do so here.