Anti-spam organisation, Spamhaus, answers marketers burning questions

Posted by Spike Opinions and commentary

Anti-spam organisation, Spamhaus, has recently opened up a forum with marketers whereby they answer burning questions. To read the first 14, click here.

Having had dealings with Spamhaus in the past, we found the guts of their argument to existing pretty easy to understand, the basic premise being – use email marketing best practices and you won’t get blacklisted.

They are kind of like the Reserve Bank of the Internet. They’re a blunt, but effective instrument. However, that is not to say their big slap approach won’t affect us in the future. I guess you’ll just have to watch this space…