Speech Notes: Seth Godin said, “Why waste a sentence saying nothing.” Tonight I’m hopefully not going to waste too many sentences. So keeping in mind the 80/20 rule 20% of my sentences will probably account for 80% of my actual…
Epsilon today unveiled a report placing mobile users in seven categories complete with catchy names. The largest group, so-called browsers, makes up 24 percent of mobile users. Fewer than 3 percent of them say they’ll buy products advertised on their…
By some estimates, the average Return On Investment for email marketing is $44 for every $1 spent, when executed correctly. Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO…
It’s that time of year again, where pundits around the world give their predictions for 2014. So let’s look at the most boringly lucrative of online channels: email marketing. In 2014, I predict that “Email is dead” will be the…
Thanks to you, our clients, we flew to new heights with our statistics this year. To be up 118% from the total amount of emails we sent in 2012 is HUGE. Our clients sending an average of a MASSIVE 193%…
Spending your holidays with your family, it’s how most of us like to spend it. But David Edelman didn’t quite stop working during this time. Yes, he spent time with his family, but he looked at their behaviour from a marketer’s…
Have you been thinking of running a survey? If not, why not? Here are some tips from Jeanne Jennings on Clickz on executing one well. 1. Branding Goes Beyond Your Logo It’s good to include your company logo on each…
This is a job for we did for OpenResource.co.nz and it turned out great! Designed in our Engine Room by Marcus and printed by Zoomit these will definitely do the job at their next event. Cheers team. Job done! Open…
@jason wrote a thoughtful piece about Startups recently – “The Value of Starting from Zero (Divergent Thinking FTW)” In a burst of inspiration, I wrote the following and fired it off to him. He quite rightly didn’t reply considering I…
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