SpikeHQ, Author at Spike

Jun 15

Nobody Gives You This Stuff

Posted by SpikeHQ MondayMotivator

I’m going to be straight with you about where I stand. I think most people are decent. I think responsibility beats entitlement. I think freedom comes with duty. And I think the values and institutions we have inherited are worth...

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Jun 09

The AI Revolution Will Be Emailed to You

Posted by SpikeHQ Spike

I got an email from ChatGPT last week. Not a transactional one. Not a password reset. An actual marketing email, asking me to subscribe to their updates. Think about that for a second. One of the most talked-about AI companies...

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Jun 08

Twenty-two years. One big rewrite.

Posted by SpikeHQ MondayMotivator

Over the last few years, I’ve been working on a project I could only complete one week at a time. Week by week, I have been going back through the book I wrote with Charles Donoghue, Light Your Own Fire,...

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Jun 02

How automotive retailers are using email to sell more parts without more ad spend

Posted by SpikeHQ Spike

Most automotive businesses I talk to are spending money on ads. Google. Facebook. Sometimes both. And when I ask them what return they’re getting, they either don’t know or they’re quietly disappointed.Then I ask how often they email their existing...

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Jun 01

You can’t catch a whale from the shore

Posted by SpikeHQ MondayMotivator

I was listening to a podcast recently. The guest was talking about investing. And he said something that stuck. We only see the whale when it surfaces. But it's swimming all the time. Think about that for a moment. The...

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May 28

How to turn a one-off job into a repeat customer using email

Posted by SpikeHQ Spike

A customer who hires you once is a transaction. A customer who hires you again is a relationship. For most trades businesses, the difference between the two comes down to one thing: what happens after the first job is done....

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May 26

The simple email sequence every plumber, sparky and builder should be sending

Posted by SpikeHQ Spike

When I talk to trades businesses about email marketing, most of them think I'm going to suggest something complicated. A full newsletter programme. Automation workflows. Segmented lists. All of that exists and all of it has its place, but it's...

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May 25

Get Busy Living

Posted by SpikeHQ MondayMotivator

Your future belongs to you. Not your family. Not your friends. Not the people around you who mean well but sometimes hold you back without knowing it. They can only decide their own future. Yours is yours alone. And it...

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May 19

Why most tradie websites don’t convert (and what to do instead)

Posted by SpikeHQ Spike

Most tradie websites look fine. They load, they have a phone number somewhere, and they show up in Google searches often enough to feel like they're doing their job. But a website that looks fine and a website that converts...

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May 18

Why Not?

Posted by SpikeHQ MondayMotivator

When people say, “it can’t be done,” it is usually because they cannot picture themselves doing it. Ignore them. If humanity had listened to every “can’t do” voice, Mount Everest would never have been climbed, no one would have landed...

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Author: SpikeHQ

Nobody Gives You This Stuff

The AI Revolution Will Be Emailed to You

Twenty-two years. One big rewrite.

How automotive retailers are using email to sell more parts without more ad spend

You can’t catch a whale from the shore

How to turn a one-off job into a repeat customer using email

The simple email sequence every plumber, sparky and builder should be sending

Get Busy Living

Why most tradie websites don’t convert (and what to do instead)

Why Not?

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