Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Sep
02
I like this email from eBay! What makes it great? The subject line definitely made me want to open the email – A gift for you from eBay. If it’s not in my Spam folder I’m definitely opening this email….
Sep
02
A great infographic by Gary Vaynerchuk showing why mobile optimisation for emails is so important! It’s crazy to think about where people are using their phones these days. I remember him talking about people were tweeting while in the toilet….
Jul
10
As we revealed in our previous Spike News, we have created a case study detailing the importance of mobile responsiveness in email design and the results are fascinating. The number of people viewing your emails on a smartphone continues to…
Jul
01
5/15/47 Dear ___________ : Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the…
Jun
18
Media Release April 2013 Despite noise, email is still the highest priority digital communications medium. Email is opened before anything else. Why is the inbox still the most important real estate of the internet? Because it is the only place…
Jun
09
Originally published in the June 2013 edition of New Zealand Retail Magazine It’s often said that it’s much easier (and cheaper) to gain repeat business than it is to find new customers. However, so often the focus remains on acquiring…
Jun
08
Far from being a dying art, email is not only alive and well, but it is also a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam. It’s also seen as the…
Jun
06
There’s been a lot of buzz lately about databases. Not only is everyone concerned about how many people they have on their list, but also how to acquire more. After all, it’s all about sales and you need the biggest…
May
13
Or, how often should I be sending emails? This is one of the most common questions I am asked and 99% of the time the answer I give is, “It depends. But, more often than you are now.” Then I…
May
06
We came across this excellent, thought provoking article on the changing role of IT Managers in businesses by Mark Pascall, from 3months.com It seems that some are definitely not coping with this “new fangled” cloud technology. Some are embracing it and helping…
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