Do you really need that extra banner, call-out, or flashing GIF in your email? What purpose is it serving? Will it function better with or without it?
Too often design by committee leads to clutter. At Spike, we’re not so big on committees so we ask lots of questions when designing an email – so we know it’ll work first time.
Here’s Dieter Rams’ 10 principles for good design. Maybe print them out because they’re both inspirational and sensible.