These stats aren’t that surprising if you’re in the business of doing great email but they do make for interesting reading.
For example the Radicati Group estimate there will be 5.2 Billion email accounts by the end of 2018. Wow! What’s really ‘wow’ though is that their earlier prediction of the number of email accounts for 2014 was very close – 4.1 Billion.
Over the years we’ve made some big decisions based on where we see email marketing going based on research like this.
One big decision was cutting delivery charges. This allowed our clients to send the emails they needed to to get the Results they wanted and not be penalised for building large databases. Databases they need to sell stuff and make a profit. Why would you hinder that right?