Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Jul
14
This quote from the legendary Nick Saban will stand the test of time: "You get up every day—you're entitled to nothing. Nobody owes you nothing. You could have talent, but if you don't have discipline and don't execute, you don't...
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Jul
07
I love the story about the man who told his son, "I feel as if I have two wolves fighting in my heart. One wolf is the vengeful, angry, discontented one. The other wolf is the loving, compassionate, happy and...
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Jun
30
You're speeding. I'm not slowing down. There's a difference. Some people hammer it between obstacles and then slam on the brakes when a corner comes up. Bang! The car lurches forward and is off balance as it enters the corner....
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Jun
26
In the world of email marketing, design is more than just aesthetics — it's about delivering your content in a way that engages your audience, supports your brand, and drives action. While tools like Mailchimp and others have made email...
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Jun
23
Think back to when you last did a favour for someone. How did you feel afterwards? Good, I'm certain. This happens because you boost your self-esteem and how you feel about yourself. Which in turn increases your self-confidence. By helping...
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Jun
16
In today's Mondaymotivator: Most people are looking for answers. Well-rounded men ask better questions. Here are a few I return to often — questions that sharpen your thinking, reset your mindset, and make you dangerous in all the right ways:...
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Jun
10
You've probably seen the term "e newsletter" while Googling how to promote your business online. Maybe you've heard it called an email newsletter, EDM, or even a regular email update. Whatever the label, the idea is the same: An e-newsletter...
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Jun
10
At Spike, we use AI — specifically ChatGPT — as part of our content engine. But let’s be clear: we don’t use it to replace your ideas or slap together generic posts. We use it to make the most of your...
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Jun
09
"Never ruin an apology with an excuse." - Benjamin Franklin. Sometimes things go wrong. Not often—because if you run a good business, you've got solid processes. But every now and then, something slips. When it does, what matters most is...
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Jun
02
We say we want to be at something. Better husbands. Better dads. Better men. Better anything. We talk about it. We announce it. We say, "Look at me. I'm doing my best here." But trying isn't becoming. But here's the...
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