Introduction to Email Marketing 101Effective email marketing will unlock the value from your prospects and customers and build a solid foundation upon which to build a successful marketing campaign.
For example: Let’s say that a vet wants to remind pet owners that their pet is due another round of shots, or the clinic has a special on a certain product or service.
The most effective way to get the response you want from these people is to:
As we work through these modules, you’ll end up with a clearer understanding of what it takes to build solid repeatable results from emails that will get into your reader’s inbox and boost your sales.
Start the course now and discover the secrets to what Spike calls, Email with Purpose.
Effective email marketing is sending your message directly to the relevant consumer. Think about it: an email is in your hand on your phone, it can be with you anywhere, it’s personalised, it’s tailored to your tastes and preferences and…
Before starting any new client or campaign It’s important to think about the following – this will ensure you match your email marketing to your business objectives and send email with purpose. Audience What sort of people are on your…
Remember: “Collect, curate, continue”. A “customer list” at it’s most basic is a spreadsheet of people and their contact information. If you’re meticulous and savvy about your data collection, plus use tools like Mailchimp Tags and Groups, you can divide…
Designing an email is very much a dark art because of the coding limitations placed on you. We’re still building emails with tables. Tables?!! Yep, that’s what we have to deal with daily. For example, you can have a super…
Content is King! Learning how to write good copy or having someone help you will make a big difference to your results. For the main body of your email, there are some guidelines to follow that will make it more…
Starting off on the right foot The footer of an email newsletter usually includes contact details, social links and other general information about the company such as location. There are good ones that take advantage of people’s skimming habit and…
Think mobile-first. 53% of our email readers opened their email on a portable device in 2016. [UPDATE: In 2020 we are well over 60% for most businesses and much higher for some. That’s not to say that’s where people are…
Test! Test! Test! Then test again. Once the email has been built it is important to test it, ensuring the customer will see it the way it was intended to be seen. Test your HTML code across all major email…
It’s where the value of your business is! A lot goes on behind the scenes besides simply building an email. Maintaining your database is incredibly important. Having communicated consistently with your customers will add an extra multiplier or five when…
Get in touch and we will help you make use of your current customers to help your business grow.
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