Remember: “Collect, curate, continue”.
A “customer list” at it’s most basic is a spreadsheet of people and their contact information. If you’re meticulous and savvy about your data collection, plus use tools like Mailchimp Tags and Groups, you can divide this list up into smaller lists based on,
- buying habits
- location
- age
- gender
- hobbies.
Anything you can think of which will allow better targeting and a stronger message reaching your audience. Dividing a database in this way is called “segmentation”.
A good list will contain at least:
- Email address
- First and last name
- Where they signed up
Keep this database on your machine, and also on a secure server or password secured Excel spreadsheet.
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Action
Collate your business contacts into an Excel spreadsheet. Make fields for first name, last name, email address, phone number, and an interest to identify them (dog owners, dairy farmers, Mercedes drivers etc.). These fields will allow you to speak to people in specific segments of your database and also allow you to personalise your emails to their interests.
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