Vetspace

When Bayer partnered with Vetspace to grow engagement across their professional veterinary platform, they discovered a key issue in the registration process. Over 50% of users weren’t completing the second and final step of signup—leaving valuable connections and opportunities on the table.

To fix this, Bayer turned to Spike for a structured onboarding journey that would guide users to complete registration and unlock the full value of the platform.

Vetspace was seeing a high drop-off rate after Stage 1 of signup. Users were registering but not completing the final activation step, limiting the reach and effectiveness of the platform.

Contributing issues included:

• Signup confirmation emails taking too long to arrive
• Lack of follow-up reminders
• No visibility into which users remained incomplete

We designed an onboarding flow that would prompt and remind users to complete their registration, while aligning with Bayer’s tone and regional structure.

• Signup flow audit: Identified delays in confirmation email delivery and resolved them.
• Welcome email: Triggered instantly after signup — “Hey, thanks for signing up… here’s what to do next.”
• Follow-up reminders: Scheduled at 3, 7, 14, and 28 days post-signup — with consistent messaging and a strong call-to-action to complete registration.
• Regional personalisation: Emails were sent from each user’s local Bayer Territory Manager for a more personal touch.
• Re-engagement email: “Hi, we haven’t seen you in a while…” sent to dormant leads.
• Signup completion email: Simple, benefit-driven email with a large CTA — “Click here to finish signing up with Vetspace.”

To ensure effectiveness, we requested access to previous Bayer and Vetspace email designs, ensuring our approach stayed on-brand and visually consistent with existing assets.

📬 Structured, regionally tailored email journey launched
🔁 Ongoing engagement reminders automated
🔗 Signup completion made easier with clear CTAs
🧠 Brand tone and trust preserved through on-brand messaging

Spike works with agencies and brands to deliver well-executed email campaigns that drive results. Whether it’s for market research, product launches, or monthly newsletters, we’ve got the experience and systems to help you succeed.

Learn more at spike.co.nz or get in touch to discuss your next project.