John Maybury

John wanted to consistently grow his brand, stay top of mind with his audience, and promote his storytelling workshops and coaching using email — without getting bogged down in the process.

John is a natural storyteller — but like many experts, staying consistent with content while managing his coaching, workshops, and business operations was overwhelming.

He had a platform (Kartra), a growing list, and great content ideas… but lacked the time and systems to turn those into a steady marketing rhythm.

We built him a fully managed weekly email engine:

👉 Onboarding + Setup

• Integrated and authenticated domain for deliverability
• Set up access to Kartra and managed platform quirks (e.g., weekly 2FA resets)
• Created reusable email templates with a clear structure and CTA flow

👉 Email Content Execution

• Created 40+ weekly email campaigns over 18 months
• Drafted and scheduled consistent Monday 8am sends
• Wrote punchy subject lines and leveraged storytelling formats
• Included video content (e.g., eyelines, props, pausing techniques)
• Adapted messages around new events, workshops, or launches

👉 Campaign Types Included

• Story-driven value emails (e.g., “A Different Christmas,” “From Good to Bad,” “Structure Will Set You Free”)
• Workshop invitations
• Podcast promotions
• Behind-the-scenes storytelling videos
• Re-engagement and comeback announcements

👉 Workflow Optimization

• Shifted from fortnightly to weekly send schedule
• Streamlined preview/review cycle with Gary and John
• Updated newsletter header design when shifting to a new content strategy

Consistency Built Authority

John showed up in inboxes every week with valuable stories and invitations — building trust and momentum with his audience.

Increased Engagement

Many emails used video content, helping increase clickthroughs and time spent with his brand.

Repeatable Process

With Spike running the backend, John focused on creating — we handled the formatting, sending, and follow-up.

Even after temporarily pausing due to funding, John returned and continued his weekly rhythm — a sign the system worked and the value was clear.

• Creatives need systems that free them up to be creative.
• Even one well-told story a week is enough to keep a business growing.
• Email consistency builds brand resilience and authority.