Helping businesses WIN with email marketing!
My team will work with you to generate compelling, targeted and effective email marketing campaigns that are directly linked to your business objectives. This is Email With Purpose, the results driven, tactically sound and proven business growth strategy that’s already used by some of New Zealand’s leading organisations.
The hidden value of your business is in your database – and email is one of the most effective and measurable ways to unlock that potential.
Glenn Edley
Director and Email Strategist, Spike
Proven email marketing strategies
Large organisations and boutique retailers are already using our email strategies to drive value from databases of existing and potential customers.
Warehouse Stationery
Achieved a very high open rate (41%) and click through (59%). 68% of those clicking spun the Winning Wheel, which demonstrates very high engagement. 5% of customers purchased online for the first time.
SsangYong / LDV
To engender a competitive spirit between the sales staff we tracked electronic sign-ups ‘live’ and published the results via Google docs. This undoubtedly increased the energy in signing up potential customers and drove great engagement, building valuable databases for both brands.
Caliwoods
The sales target was surpassed by 200%, which was a phenomenal result. And almost 300 prospects signed up for follow-up communications (a database increase of over 20%).
Duncan Venison
Generated database growth of over 3000% in just 3 days, delivering valuable opportunities for follow-up EDM campaigns.