Rockefeller Agency

When Rockefeller Agency needed to run a high-impact customer survey campaign for Aspen Pharmacare NZ as part of a Kantar market research initiative, they turned to Spike to ensure flawless execution. From database cleanup to survey deployment and post-campaign reporting, Spike handled the full email marketing cycle.

Rockefeller Agency required precise email delivery and a seamless user experience for a branded survey campaign. They needed to validate survey link functionality before going live and ensure deliverability to a refined list.

• Mailchimp account cleanup: We removed inactive lists (e.g., Front Up), optimised billing, and ensured a clean database.
• Email strategy & preview testing: We used test tags to send live previews for internal review.
• Troubleshooting: We handled confusion with survey link behavior and guided the client through it.
• Live deployment: Sent initial and follow-up emails to increase response rates.
• Reporting: Delivered a clear campaign report for Kantar and the client.

✅ Survey email delivered successfully
📈 Follow-up resend boosted engagement
🧼 Mailchimp database optimised
💡 Post-campaign report provided insight and closure

Spike works with agencies and brands to deliver well-executed email campaigns that drive results. Whether it’s for market research, product launches, or monthly newsletters, we’ve got the experience and systems to help you succeed.

Learn more at spike.co.nz or get in touch to discuss your next project.