Integrity Solutions Centre
Helping a respected leadership trainer recover trust after a Mailchimp mishap
Client: Megan Brice – Managing Director, Integrity Solutions Centre
Industry: Sales Training & Performance Development
Service: Database management, email list cleaning, webinar campaigns, template rebuilds, fortnightly newsletters
The Challenge
A webinar invite email went out to a cold list via Mailchimp, triggering a mass unsubscribe event and list-wide deactivation. Megan Brice and her team needed to rebuild trust — fast — and get their list back in action.
What We Did
- Audited and cleaned the database via OnePageCRM and xverify
- Identified warm segments for follow-up
- Sent a personalised “Oops!” email explaining the mishap and reaffirming the value of future communications
- Rebuilt their Mailchimp template with a cleaner, more focused layout
- Established a fortnightly send schedule with reporting and resend logic
The Results
The email restored confidence, and warm contacts re-engaged. Megan now runs a consistent newsletter that highlights client insights, drives webinar attendance and grows relationships with key decision-makers.
What We Learned
- Always verify CRM data before mass emailing
- Add context and personality to win back trust
- Even damaged email reputations can be rebuilt when you work with Spike
Happy Client says…
“ Thank you for your help with our mail out.
Our customers were very happy. ”
