John Franich Jewellers
Task:
Help JFJ grow their database while keeping the current database engaged.
Solution:
Spike developed an online Fortune Cookie competition to coincide with the Chinese New Year. We designed and built a new landing page, arranged photography and wrote the fortunes! Competition functionality was specifically designed to encourage sharing, in order to spread the message across social media and grow that database.
Results:
900 'fortunes' were generated by 631 users, which illustrates a great level of engagement. This led to 520 entries, 79 Facebook shares and 180 brand new subscribers!
