Glenn Edley

I didn’t set out to start an email marketing agency.

In the early 2000s, I was helping my girlfriend with a job for her stepfather. One of his clients was a car dealership with valuable customer information sitting in an old database. The software was clunky, and the printers were dot-matrix, but the opportunity was obvious: email made it possible to stay top of mind with hundreds of people at once, sell more cars and book more services.

Jill McClatchy at Harveys Titirangi was one of the first people to trust me with that responsibility. She was running a successful real estate business, and her salespeople were busy listing and selling homes. They didn’t need another marketing task. They needed someone to make sure the emails happened.

That became Spike in 2004.

More than 20 years later, the technology has changed, but the problem hasn’t. Businesses sign up for Mailchimp, send a few campaigns, get busy and stop. Their database sits there unused.

Spike exists to take responsibility for it. My team and I solve technical problems, build and send campaigns, keep databases healthy, track what happened and improve what happens next.

I’ve also sent the MondayMotivator every week since 2004. It has kept me useful and top of mind for more than 20 years. That consistency isn’t just my philosophy; it’s proof that email works when somebody keeps working it.

If you have a list you’re not using properly, my team and I can help make it work.

Glenn