Build a list
Collect, curate, continue.
A ‘list’ is your spreadsheet of customers/clients and their contact details. If you’re meticulous and savvy about your records you can divide this list up into smaller lists based on buying habits, location, age, gender, hobbies and so on – in fact, anything you can think of which will allow better targeting and a stronger message to reach your audience.
A good list will contain: First and last name | Email address | Where they signed up from
Keep this database on your computer and also on a secure server, preferably backed up in the cloud.
Give people a reason to sign up to your emails. For example, if someone purchases for the first time, they could be offered 10% on their next purchase if they sign up to your newsletter or you could run a contest offering a prize where entry is via email, or you could give an eBook away in exchange for their details.
After sending a few emails, you’ll notice trends appearing. If certain people buy certain products more often than others it’s possible (and recommended) to tailor the content of their future emails to their interests. Do they like books in a certain genre, or music from a certain artist? The data collected can be put to use in your marketing initiatives such as running a promotion on relevant products or helping you further divide your list.