Spike’s Ultimate Guide to Email Marketing

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Email Marketing 101

Introduction

Effective email marketing will unlock the value from your prospects and customers and build a solid foundation upon which to build a successful marketing campaign.

What is effective email marketing?

Effective email marketing is sending your message directly to the relevant consumer.

Getting Started

It’s important to think about on what are the key factors that will ensure you match your email marketing to your business objectives and send email with purpose.

How to build a customer list

A “customer list” at it’s most basic is a spreadsheet of people and their contact information.

Designing an email

Designing an email is very much a dark art because of the coding limitations placed on you. We’re still building emails with tables. Tables?!! Yep, that’s what we have to deal with daily.

Content

Learning how to write good copy or having someone help you will make a big difference to your results.

Footer – the end of the email

The footer of an email newsletter usually includes contact details, social links and other general information about the company such as location.

Mobile – where everybody is now

53% of our email readers opened their email on a portable device in 2016.

Test, testing, 1, 2, 3.

Once the email has been built it is important to test it, ensuring the customer will see it the way it was intended to be seen.

Growing your customer database

It’s where the value of your business is!

Sending your email to your list

The most common question asked of any email marketer will be regarding the best time and day to send an email. Our best answer is always, it depends.

Lifecycle emails – simple automations

Lifecycle emails are automated messages sent to a contact after a certain period of time, such as at 1 month, 2 months, 6 months etc.

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Glenn Edley

Glenn Edley is the Email Marketing Philosopher at Spike. Spike design, build, test, send and optimise emails for many of New Zealand’s leading brands as well as a whole host of small to medium businesses.

He is also the author of the MondayMotivator, a weekly inspirational email to kickstart your thinking and power you through the week. Sign up at mondaymotivator.email. The MondayMotivator has sent to thousands of avid readers every Monday without fail, and even on holidays, for over 15 years.

Glenn has always been passionate about helping business’ send #emailwithpurpose. He believes having consistent and clear communication with your clients and customers is the best way to stay top of mind, sell stuff and keep your customers. He also believes you are an experiment of one and you should always be testing your beliefs and habits to see if they are working for you.