The Nutrient Nurse

The Nutrient Nurse is a wellness brand specialising in IV nutrient therapy and detox infusions. They needed help integrating Mailchimp with their Squarespace website, setting up automated email marketing, and sending their first campaigns.

1. Limited website access: Initially, only viewer/editor access was available, restricting integration with Mailchimp.
2. Technical issues: Forms were not triggering automations in real time.
3. DNS authentication: This needed to be completed for improved email deliverability.
4. Strategic content: The welcome email and newsletters had to reflect the brand's unique voice.

1. Access & Setup

• Guided the client through updating Squarespace permissions to grant admin access.
• Successfully authenticated the domain in Mailchimp.
• Tested and resolved form integration issues to ensure seamless data collection.

2. Email Automation

• Designed and scheduled a welcome email sequence.
• Implemented resend campaigns for unopens.
• Ensured emails were mobile-friendly and visually engaging.

3. Content Strategy

• Incorporated testimonials and strong calls to action.
• Used holiday greetings and social media content to keep emails on-brand.
• Provided data-driven recommendations for future campaigns.

4. Testing & Optimisation

• Conducted A/B testing for subject lines.
• Monitored open rates and engagement metrics.
• Adjusted email frequency and content based on user behaviour.

1. Fully integrated Mailchimp & Squarespace
2. Automated welcome email for lead nurturing.
3. Higher engagement through strategic email design.
4. Ongoing newsletters with consistent branding.

1. Overcoming tech hurdles requires persistence and collaboration.
2. Strategic resends increase engagement.
3. Leveraging social media content in email marketing ensures consistency.