SsangYong / LDV
Qualified buyer campaign
Task:
We were asked to help quickly generate a list of qualified buyers at the 2017 Fieldays for ongoing marketing communications. These included follow-up messages from the sales team and consistent EDM campaigns.
Solution:
In just two days, Spike built the Fieldays campaign from scratch, with two separately branded collateral streams for SsangYong and LDV.
A competition entry strategy was used enrol potential customers. This utilised an electronic sign-up form, and paper forms with branded entry boxes to maximise uptake when sales staff were already engaged.
Results:
To generate a competitive spirit between the sales staff we tracked electronic sign-ups ‘live’ and published the results via a Google Sheet the sales team had access too.
This undoubtedly increased the energy the sales team had in signing up potential customers and drove great engagement, building valuable customer databases for both brands.
