SsangYong / LDV
Qualified buyer campaign
Build a list of qualified buyers at the 2017 Fieldays for ongoing marketing communications, including follow-up EDM campaigns.
In just 2 days, Spike built the campaign from scratch, with two separately branded collateral streams for SsangYong and LDV.
A competition entry strategy was used enrol potential customers. This utilised an electronic sign-up form, and paper forms with branded entry boxes to maximise uptake when sales staff were already engaged.
To engender a competitive spirit between the sales staff we tracked electronic sign-ups ‘live’ and published the results via Google docs. This undoubtedly increased the energy in signing up potential customers and drove great engagement, building valuable databases for both brands.