Duncan Venison
Signup campaign
Task:
As a new business Duncan Venison needed to grow their database in order to increase their potential customer base.
Solution:
Spike created a bespoke competition entry form optimised for tablet usage that Duncan Venison salespeople could use during the Taste Festival in Auckland.
The on-brand, easily understandable and quick to use form aligned perfectly with customer engagement tactics; while prospective customers were sampling the product, it was easy to sign them up for the competition too.
To maximise uptake the form was also available as a static display at the Duncan Venison stand.
Results:
Generated database growth of over 3000% in just 3 days, delivering valuable opportunities for follow-up EDM campaigns.
