Jon Randles

Jon Randles is a seasoned business advisor and consultant with a strong presence on LinkedIn. He uses regular newsletters to keep his network informed with practical insights and updates. Spike supports him with consistent delivery, content coordination, and platform management.

1. Multiple contact lists: Jon had three distinct audiences—Master List, Top 100, and Cold Leads—requiring careful handling to maintain deliverability.
2. Deliverability concerns: Cold leads posed risks to sender reputation.
3. Limited access to reporting: ActiveCampaign account restrictions meant Spike couldn’t access key performance data.
4. Creative content gaps: Jon often needed reminders or support to generate newsletter content.

1. Segmentation & Deliverability

• Divided Jon’s audience into high-engagement lists and flagged risky cold leads.
• Scheduled separate campaigns for the cold list to minimize sender risk.
• Highlighted potential domain verification issues with ActiveCampaign.

2. Content Production

• Sent weekly requests for content or used Jon’s LinkedIn/social media as the basis.
• Built and reviewed newsletter previews, often filling in missing intro blurbs.
• Used client-approved formats to maintain consistency and reduce friction.

3. Scheduling & Optimization

• Sent newsletters every Tuesday at 9am, ensuring predictability for readers.
• Managed rescheduling when needed and communicated updates to Jon.
• Maintained tight feedback loops to confirm each email before send.

4. Ongoing Management

• Tracked previews, scheduled campaigns, and noted improvements for each send.
• Provided gentle nudges to keep the pipeline full and Jon’s voice active.
• Recommended improvements such as domain authentication and reporting

1. Consistent weekly newsletters scheduled and sent for over a year.
2. Improved sender reputation by isolating cold lists and advising on domain setup.
3. Ongoing engagement with Jon’s network and visibility on LinkedIn.
4. Minimal missed sends thanks to a reliable production process.

1. Weekly consistency builds trust and credibility.
2. Segmentation is crucial to protect sender reputation.
3. Close collaboration ensures the client stays active even during busy periods.